CEO of JETA Holding: “We Aim to Accelerate Sustainable Progress in Angola and Across Africa”

“We aim to accelerate the sustainable progress of Angola and the African continent by investing in structural sectors such as healthcare, technology, cybersecurity, fintech and digital transformation.

Our mission goes far beyond financial returns. We want to be part of Africa’s structural transformation, helping to unlock systemic change in sectors that define people’s lives: healthcare, financial systems and digital access.”

This was how CEO Doron Ben Sira presented JETA Holding today in Luanda, during a meeting with journalists. JETA Holding is an innovation and business development company headquartered in Cyprus, which has now established Angola as the base of its operations.

With direct operations also in Senegal and Côte d’Ivoire, JETA integrates three specialised and complementary subsidiaries: Aliva Saúde, an integrated healthcare ecosystem operating in clinical services, laboratory services, wellness and health literacy; Yapama Saúde, a company specialising in medical equipment and hospital consumables, with a strong presence in diagnostics and laboratory services, imaging and medical-surgical areas; and New Cognito, a company specialised in ICT services, cybersecurity and digital transformation for public and private organisations, developing technological solutions adapted to the African reality.

“These three sectors are interdependent pillars of development: healthcare defines quality of life, technology enables access, scale and efficiency, and fintech connects people to systems that foster growth,” said JETA CEO Doron Ben Sira, emphasising that “more than an investor, JETA is a business accelerator and a growth enabler that, through its subsidiaries and strategic investments, is building an ecosystem that connects technology, capital and local knowledge.”

Regarding the reason Angola was chosen as the launch country for JETA’s expansion, Doron Ben Sira argued that the country has “extraordinary potential, a strategic geographical position and a young and ambitious population”, despite facing “many structural challenges — in terms of healthcare, digital infrastructure and financial inclusion — that motivated the creation of JETA.”

“Choosing Angola as our base was not merely a commercial decision, but also a strategic commitment. We believe Angola can become a regional engine of innovation and development and, from Luanda, we are building a platform with continental reach, supported by local teams, regional vision and global expertise.”

Across Angola, Senegal and Côte d’Ivoire, JETA has the potential to directly impact more than 85 million people, many of whom face unmet needs in healthcare, digital inclusion and accessibility, particularly given the challenges and opportunities related to digitalisation and financial inclusion across the African continent.

“By integrating healthcare, technology and fintech, we are addressing three of the continent’s greatest priorities — access, efficiency and inclusion — positioning ourselves as a strategic player for sustainable growth in Africa,” the JETA CEO highlighted.

According to data from the State of Universal Health Coverage Implementation in Africa (2023), only 48% of people in Africa receive the healthcare they need, and across the continent there are fewer than two doctors per 10,000 inhabitants.

“We believe healthcare is the foundation of everything: education, productivity and dignity. Therefore, in Angola and across the region, we are working to reduce fragmentation by offering integrated care models, bridging the gap between private innovation and public needs, supporting the digitalisation of health records and remote diagnostics, and expanding access to quality services beyond capital cities,” he stressed.

According to Doron Ben Sira, it is also estimated that more than 350 million Africans remain unbanked, making JETA’s digital and fintech solutions — including digital wallets, micro-insurance platforms and healthcare financing tools — “essential to promoting financial inclusion and economic development on the continent”, especially as they are “designed with local needs in mind”.

Regarding the objectives set for the next five years, he assured that JETA’s strategy is clear: to start with depth and then scale intelligently. After establishing its base in Angola, the company is already developing operations in Côte d’Ivoire and Senegal — two dynamic markets with growing demand for healthcare infrastructure, digital innovation and financial access.

“Over the next five years, we aim to consolidate our healthcare network in Angola by providing accessible and integrated care, expand digital platforms for diagnostics, training and health data management, launch fintech solutions focused on financial inclusion for underserved populations, enter at least two new African markets with fully local teams and operational infrastructure, and establish strategic partnerships with governments, the private sector and institutions for co-development,” he concluded.

JETA Holding is an innovation and business development company headquartered in Cyprus, with direct operations in Angola, Côte d’Ivoire and Senegal. With a pan-African strategic positioning, JETA was founded with the ambition of accelerating sustainable progress across the African continent by investing in key sectors such as healthcare, technology, cybersecurity, fintech and digital transformation.

It emerged as a strategic evolution of three companies previously belonging to the Mitrelli Group — Luanda Medical Center (now Aliva), New Cognito and Yapama Saúde.

By combining decades of local experience with a more innovative and agile approach, JETA aims to position itself in the market to deliver solutions that respond more efficiently and creatively to Africa’s challenges, while also committing to driving organisational growth in a sustainable, inclusive manner aligned with ESG (environmental, social and governance) principles.

Source: https://lidermagazine.ao/ceo-da-jeta-holding-ambicionamos-acelerar-o-progresso-sustentavel-de-angola-e-do-continente-africano/