JETA Holding Presents Aliva, New Cognito and Yapama and Plans New Businesses in Africa

The holding plans to expand across the national territory and establish itself in five or six additional African countries, focusing on sectors such as healthcare and financial technology.

Two acquisitions and a management contract, in the areas of healthcare, financial systems and digital access, marked the entry of the JETA Group into Angola. Through a holding company, the group now controls New Cognito and Yapama and has assumed the management of Aliva (formerly Luanda Medical Center), the group announced during a press conference held this Friday, the 27th, in Luanda.

Doron Ben Sira, CEO of JETA Holding and the main spokesperson at the meeting with journalists, did not disclose the value of the acquisitions. He stated only that there is “very significant” growth potential for the holding with these companies under its management.

“JETA entered the Angolan market in September 2024; it is a new company. Regarding the investment volumes, these are matters we are still processing, but it was a substantial investment. We have the potential to impact millions of people through digital health, financial literacy and access to financial systems,” he said.

He also expressed satisfaction with the deals concluded: “There were two acquisitions and a management contract. We knew there was growth potential. I am very pleased with the growth we have achieved; as of June, we can say that we recorded significant growth compared to last year.”

Despite its recent entry into the national market, the group views the business opportunities offered by Angola with enthusiasm and is willing to move forward with further acquisitions.

“We are in discussions and getting to know some companies in which we may invest; whether this will happen in 2025 or the following year, we do not yet know. Our perspective is to acquire majority or full ownership of these companies. We will move forward,” Doron declared.

The plan therefore involves not only expanding the company’s portfolio, but also extending its services to other parts of the country. At this stage, market studies have already identified opportunities for the establishment of Aliva, for example, in two provinces. However, as nothing has been finalised, the group is refraining from disclosing further details.

“We do not yet have anything secured, but we are studying two provinces. We need to understand the market before setting up operations. We do, however, foresee expansion to other provinces,” said Justin Gavanescu, CEO of the Aliva Group, which has been operating in Angola for 10 years under the former name Luanda Medical Center.

Sérgio Lopes, CEO of New Cognito, highlighted that although the group’s physical presence in other provinces has not yet materialised, the company already has nationwide projects across different sectors of activity.

“For example, we have projects with the National Institute for Employment and Vocational Training (INEFOP), focused on vocational training centres, helping to modernise them,” explained the head of the company, which has been operating in Angola for more than 20 years.

At the same time as it studies the national market, JETA Africa Holding — which has chosen Angola as the base for its presence on the continent — is determined to expand further across Africa. Through Yapama, a company specialising in technological solutions for the healthcare sector, the group is already present in Côte d’Ivoire and Senegal.

Negotiations are underway to expand, within the space of a year, into five or six more African countries, where the group intends to introduce services mainly linked to fintech and financial technology. Tanzania, Kenya and Uganda are among the target markets of JETA Holding’s expansion strategy on the African continent.

The criteria for selecting these markets are the same as those used for entry into Côte d’Ivoire and Senegal: countries with promising demographic profiles and regional influence, aligned with the group’s ambition to build an interconnected African presence, explained a leading member of the board of the group founded by Haim Taib, who is also the founder of the Mitrelli Group.

This is also why JETA Holding counts the Mitrelli Group as a strategic partner in its positioning in the national market, although both are independent and autonomous companies, as Doron Ben Sira emphasised when questioned by Economia & Mercado magazine.

“Mitrelli essentially works with the Government, mainly on infrastructure and large-scale projects such as hospitals. JETA operates from a perspective of complementary services. They work side by side and support each other. Mitrelli builds, and JETA supports with parallel services. However, in terms of market activity, we are more focused on the private sector,” he explained.

CEO of JETA Africa Holding with the CEO of New Cognito (left) and the CEO of Aliva (right)

Hundreds of Professionals, 95% of Them Nationals

Doron Ben Sira revealed that when he arrived in Angola, some voices suggested that he should focus primarily on the international market when recruiting staff. However, the information he received convinced him to invest in local talent.

“Personally, I have worked in more than 50 countries, and I can tell you from my own experience that Angola has extraordinary professionals — very competent people,” he said, explaining why 95% of the holding’s approximately 600 staff members are Angolan nationals.

“We will continue to invest in them as we open more pharmacies and laboratories and offer more services. There is a strong commitment to local human resources, and this has been one of our core principles,” concluded the CEO of JETA Africa Holding.

Source: https://www.economiaemercado.com/artigo/jeta-holding-apresenta-aliva-new-cognito-e-yapama-e-projecta-novos-negocios-em-africa